To give care for someone willingly and lovingly is pleasant for the giver and so it brings its own rewards. When someone who has only experienced attention which has been reluctantly given receives care which is willingly and lovingly given, he finds it unacceptable. He neither knows how, nor desires to return it. The gift of willingly given love has no value for him as a source of warmth and security. He does not trust it. Its secondary material value may stay with him but he cannot accept its spontaneity and its invitation to reciprocality because he can only demand that others should enjoy loving him to the exclusion of all else. The newborn infant may naturally demand this but not an adult.
This is not to say restorative efforts should not be made and I believe psychodynamic therapy as a group practice or a one-to-one exercise can over time help those who have been deprived of love with a feeling of their own real intrinsic value as they experience the care and concern another or others have for them. Reparation becomes possible as does the capacity to have care for others.